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Waffle House Teams Up with Roadie to Deliver Packages
By: Cindy Wendland
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They say the best ideas start on bar napkins. In this case, it started at a nighttime, glow-in-the-dark golf tournament with the CEO of Waffle House. Waffle House agreed to team up with a new company called Roadie. Roadie is a shipping app that is like “cheap carpooling for your cargo.” It is aimed at having people help each other out with a little altruism and a little cash.

Roadie is partnering with many “roadhouses” like Waffle House and connecting people who want to ship an item with drivers who are going in the same direction. So in this case, the driver and the shipper would meet at the Waffle House. Since the driver was already making the trip, they can expedite delivery and earn a little bit of cash at the same time. Roadie also offers drivers things like free coffee or discounts on gas in order to encourage the drivers to frequent businesses that partner with the shipping service. In Waffle House’s case, drivers get a free waffle when they sign up to be a roadie, and then receive free beverages when they meet up with the sender at the restaurant.

Roadie’s business model features creative partnering, and it can make life and travel more interesting. It is also an efficient use of transportation. We might do it on our next road trip just for the experience.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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