TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Anything is Possible with Betty
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Our family loves to bake. Actually, our family loves to bake and then eat what we bake. Today we made an angel food cake from a Betty Crocker cake mix. While most of our desserts are made from scratch, all of our cakes — except the triple-decker coconut birthday cake — are made from mixes. For some reason, that is how we were raised, and we know no other way.

After reading the directions and putting the angel food cake batter in the oven, we looked at the pretty pictures on the box. This is where we saw, “Anything is possible with Betty” in nice script writing. It offered recipes and tips, party ideas, and inspiration. What a great way to personalize the Betty Crocker brand, and just call it Betty. Betty sounds like a good friend. Betty sounds like an old friend. 

Regardless, those three key bullets describing what we would find on bettycrocker.com/cakes resonated with us. Once we visited that web page, we were surprised and excited by what we found. We make our special family recipes, and we didn’t think we would be impressed...but we were. Some of the interesting ideas we saw that we want to make are: tangerine ombre cake, surprise on the inside gender reveal cake, and bunny butt cake (you really need to see that one).

The “Anything is possible with Betty” line worked beautifully. We were drawn in, we went to the site, and we were pleasantly surprised. Way to go, Betty. Our long-running friendship continues and grows stronger.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top