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Budweiser's Super Bowl Commercials
By: Cindy Wendland
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Budweiser continued with strong branding with their 2015 Super Bowl commercials. The friendship between the golden lab puppy and the Clydesdale was a terrific theme to build positive emotion toward Budweiser. The commercial appealed to all age groups and created good feelings toward Budweiser. Budweiser also showed a classic, manly commercial about their brewing that was not received as favorably.

Last year Budweiser came out with the commercial showing the friendship between the golden lab puppy and the Clydesdale. The puppy hadn’t aged this year and got lost during a trip with his owner. He is shown huddled under a box while the owner staples a Lost Dog sign to a post. The puppy finds his way home only to be in danger from a wolf. Fortunately, the Clydesdales heard him bark, broke out of their stalls, and scared the wolf away. It was a tear-jerker for many who watched, and it put Budweiser iin a favorable light.

The second Budweiser commercial slightly mocked those who like to drink fruity or specialty beers. Not everyone prefers the taste of Bud, and it shouldn’t matter if you like specialty beers. That commercial was not viewed as favorably. It was manly, but turned some people off. Positive, attribute-promoting commercials are typically better than those that have any sliver of negativity.

Overall, Budweiser came out ahead, but keep the negativity at bay. Your message and branding is so strong that there is no need to do anything less.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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