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Method Cleans Up Nicely
By: Justine Huffman
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Home cleaning is one of those things you have to do, and it’s not a regular event that one normally looks forward to (unless you’re a neat freak). Perhaps it’s the tub scrubbing or the mopping that gets you down, or the fumes and lackluster performance of cleaning products that aren’t environmentally friendly. For a solution to the latter, Method has your answer.
 
Method Products was established in 2000, and has claimed its rightful spot in the household cleaning products industry. The company had grass roots in California, and has now become a global entity. Their product line also includes laundry detergent, air fresheners, plus hand and body cleansers. In addition to Method’s green ideology and promise to help you #cleanhappy, the company stays true to its iconic bottle designs and distinctive, naturally scented products. 
 
Teardrop-shaped bottles in vibrant hues like indigo and lemon yellow line the shelves of Target, the second place Method’s cleaning items called home. A few spritzes of their antibacterial bathroom cleaners refresh your senses with mild notes of spearmint or eucalyptus. The perky pink bottle of grapefruit-scented all-purpose cleaner momentarily makes one feel like cleaning is fun — until you realize that you are indeed still attempting to make your kitchen floor clean enough to eat off of.
 
Method’s branding success lies in their packaging, design, and voice. Phrases like the following can be found on the rear-packaging label of their antibacterial kitchen cleaner, located above an illustrated germ that’s clearly not amused: “You think you’re smart don’t you? Well…you are, okay? You win.” These display the company’s sense of humor. On Method’s website description for a newly limited scent, rice milk and mallow, the site states, “…if your baby smells like this baby, you may want more babies.”
 
Method makes the mundane task of having a spotless home tolerable, while being green and droll.


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About the Author
Justine Huffman is an indie author, poet, and graphic artist residing in Delaware, USA. When she's not unleashing her creative powers, she enjoys reading humorous fiction, dining at local seafood eateries, and daydreaming. 
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