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Budweiser Clydesdales Give You Quite a Lyft
By: Cindy Wendland
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We’ve experienced the joy of Black Uber service in Chicago. Uber is available in Milwaukee, but not in our suburb. So if we want a ride, we have to choose Lyft. Over the holidays Budweiser teamed up with Lyft and surprised riders with their Clydesdales and wagon. That would have been a memorable way to get home.

Budweiser takes a light-hearted approach to responsible driving. As a maker of alcoholic beverages, they are responsible for promoting safe driving. Some companies offer shuttles during key holiday events. The partnership with Lyft is a unique way to remind people to be responsible and to raise awareness. 

The Lyft partnership is also a way to bring those wonderful Clydesdales into the limelight again. The Budweiser Clydesdales are an elegant, proud part of the Budweiser brand. They are big, strong, and regal. They stir emotion with their prancing hooves. The founders could not have planned for the Clydesdales to become such an important part of the brand. They were utilitarian in pulling the wagon. Now the Clydesdales are as important to Budweiser as the taste of their beer.

If they come up with a contest to bring the Clydesdales Lyft to your city, be sure to sign up.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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