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Dish TV Offers Online Service to Prevent Fate of Blockbuster
By: Cindy Wendland
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Do you remember Blockbuster? Visiting the Blockbuster store was our Friday night activity. We would pick up a movie or two to watch over the weekend. We tried to get there early, before all the “good” ones were taken. But Blockbuster is no more. They fell to the likes of Redbox and all the other online entertainment sources. They didn’t change with the times. Dish TV is making a move to stay in tune with the times and announced they will be offering Sling TV for $20 a month, and it will include ESPN.

Sling TV includes ESPN (football), CNN, and a few other networks. It is $20 a month and available streaming so you can watch it on any one device. This service doesn’t require installation, contracts, or other nonsense. It just allows access however you choose to watch it. This makes sense. A trend is emerging that will greatly impact the television business.

Expensive cable subscriptions are being cancelled or not used at all, and people are using Netflix, Hulu, Apple TV, and Amazon to get to the shows they want. It happened in our house, and it was a culture shock. We don’t miss the expensive monthly bill but we did miss football. Now, with the help of the new antenna nailed to the wall behind the TV, we can watch football, or at least some of it.

We would have signed up for this service on the spot when we tried to watch the Wisconsin Bowl game and couldn’t get to ESPN2. Dish says their target market is 18- to 35-year-olds. They may be surprised at the 40+ market who will jump on it. We will.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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