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Is It OK to Stare at People’s Butts?
By: Cindy Wendland
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Weight Watchers launched a new campaign called The Story of My Butt. We were out on New Year’s Eve and the commercial popped up during either football coverage or Times Squares coverage — can’t remember which. The TV commercial pans from one woman’s butt to the next. We were taught not to stare, and honestly speaking, never really stared at butts. Weight Watchers says, “Go ahead. It’s OK.” 

The storyline of the commercial talked about a person’s relationship with their butt and how it changes over time. It stresses the importance of the role your brain plans in weight loss. Weight Watchers positions themselves to provide both a program for weight loss and support for your brain. That’s a key element.

People come in all shapes and sizes. As a parent we encourage our children to be healthy and embrace who they are. Some body shapes are bigger and some are smaller. It’s OK to be who you are. After all, a person is a product of two people and a set of genes. Some of how a person looks is predetermined. The rest of a person’s appearance is a result of lifestyle choices. Weight Watchers is interested in helping people who want to make different lifestyle choices so their appearance can be different.

The Story of My Butt commercial grabbed attention by going straight to a visual determinant of fitness — your butt. It didn’t judge and described how their program supports your brain so your weight-loss program will work. Would love to see those same butts in a year!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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