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More Than a Hog: How a Harley Is More Than a Bike
By: Graeme Newell
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Product and Brand. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing — and that could not be further from the truth.
 
Watch emotional branding researcher Graeme Newell explain the differences between products and brands, and how understanding the difference can supercharge a brand like nothing else.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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