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Let Pinterest Lead to Your Website
By: Cindy Wendland
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Some people decorate for Christmas in one fell swoop. Others, myself included, do it in phases. One project that is still in the works is decorating the outdoor urns in the front of the house. When people think about project ideas, one of the leading idea places is Pinterest. That is where we went for ideas on decorating Christmas urns.

Our favorite idea for decorating Christmas urns came from Creeklinehouse.com. This was an unfamiliar site before we saw their great images on Pinterest. Now we found the owners moved back home and are renovating a house, and the blog and DIY decorating ideas are all part of the project. Customer engagement happened at some level because the urn-decorating project actually seems feasible. Becoming part of their decorating and developmental journey holds some appeal, so now we have formed a relationship. This connection happened all because we wanted to decorate an urn and needed an idea.

That’s what Pinterest does. It connects you to people, places, and businesses you might not have found otherwise. It shows you how to accomplish things you didn’t think you could do. It’s interesting, and it’s fun. So put up a great project (that’s doable) with your product and let Pinterest lead new customers to your website.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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