TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
David vs. Goliath: Differentiating with Attitude Marketing
By: Graeme Newell
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
In a world where big-box retailers and online megastores are pushing the prices of ubiquitous products down to unprecedented lows, how can a small, independent store survive? You forget about the product and go straight for the customer.

In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how the little guy can hold his own against industry heavy-hitters.



Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

Beneath the Brand on

Advertise on Beneath the Brand
Return to Top