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Macy’s 'Wish Big' Guinness World Record Attempt
By: Cindy Wendland
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In-store holiday promotions attract attention, especially if they are bright and well done. Macy’s delivered amidst all the other distractions in store and got us to act merely by their inviting merchandising. We were shopping for a special item and ran across the Letter to Santa display. We had to sit down and write our letter to Santa and be part of the Wish List contest.

The Macy’s display features an adorable dark-haired girl holding up the long wish list to Santa. It is situated behind a red table and clear acrylic chair and next to a big, red mailbox. You can write a letter to Santa on the back of a postcard and put it directly in the mailbox. You can also scan the QR code inside the Macy’s star on the cellphone on the display and be part of the official attempt at making Guinness World Record history.

Creating a Santa Wish List is a great way to spur kids to get involved. Allowing Christmas wish lists to be created both in-store and online is a nice touch. Even better is allowing kids to be involved in a world record attempt. Many kids enjoy the Guinness World Record books and the opportunity to be part of an actual record is fun and exciting. The official attempt at Macy’s is creating the longest wish list to Santa. That’s fun for kids and a great way to get in the holiday spirit.

The Wish Big Guinness World Record attempt is a nice twist on a holiday promotion and should create goodwill among kids. When they ask to go to a store in the future, they may ask for Macy’s, and that will have made it all worthwhile.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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