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The True Batman Returns with Adam West
By: Emory Brown
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There is something about nostalgia; something about the original. Something about a story that’s so good you can’t do anything but watch it over and over again. The Batphone is ringing again and people are tuning in. The Bat is back.

Why Batman circa 1960? Why now? Why not? Batman — the original series that aired from 1966 to 1968 — is a blockbuster in Technicolor magic. I was watching the reruns when I was a kid and loved it! Every screenplay writer who’s envisioned doing a Batman movie has watched them. This is Bruce Wayne at his best.
 
More importantly, this DVD series showcases the power of the Batman brand. It’s a brand that has an endless lifecycle. With this brand-new DVD release, the classic Batmarket is going to soar, with everything from merchandising deals to toys. I got a remote-control classic Batmobile.
 
That’s beauty of great products! That’s the strength of great brands. DC Comics nailed it the day they put Batman out on a newsstand for kids and adults alike to be fascinated by the caped superhero, who has now been captivating us for decades.

The craziest thing is that Adam West is a Batfan, too. He was reading the comics before he was cast on the show. He’s a lucky guy.
 
Batman: The Complete Television Series is available on limited-edition Blu-ray as well as on DVD and digitally. It includes 120 original ABC broadcast episodes with guest stars that ranged from Liberace to Vincent Price to Bruce Lee. Plus, it comes with three hours of new content, including interviews with West and Ward. The brand is going “Ka Boom,” “Wham,” “Boof!” all the way to the bank.
 
The signal is in the sky. It’s time for the boys to turn their man-caves into Batcaves and zone out for 120 episodes. 


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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