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Building Strong Ethical Brands with Tribal Marketing
By: Graeme Newell
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How do you take your customer base from simple buyers to rabid fans? You invite them to join the tribe. Some of the most successful brands in the world are turning to ethical superiority to turn their brand into a mission handed down from on high.

In this three-minute emotional marketing lesson video, emotional branding researcher Graeme Newell shows how a little contempt can make your brand downright irresistible.

When it comes to staples, it doesn’t get much more generic than groceries. How are copywriters supposed to be able to make TV advertising for something that every other competitor has? You take a page from the book of Whole Foods marketing and turn your brand into a cult.



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About the Author
Graeme Newell is a customer loyalty expert who shows companies how to turn idle customers into passionate groupies.  Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.

 

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