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Clash of Clans Marketing Lessons
By: Cindy Wendland
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If you are a core gamer and haven’t tried Clash of Clans, you are missing out. It is a wildly exciting game that draws you in and captivates you. The graphics are terrific, and the clans you build to fight other clans build relationships and get quite touching. The game is wildly popular and can offer a few good marketing lessons.

The main players of the Clash of Clans mobile game fall in the age range of 21–35 and are predominantly male. Young boys do play the game, but many of them favor Minecraft over Clash of Clans. Angry Birds and Candy Crush are two other mobile games that have been very successful both in terms of getting players and in earning revenue. Clash of Clans has very loyal followers, and while they are not as big in numbers as Angry Birds or Candy Crush, they are willing to spend app money.

One analysis shows that Clash of Clans is successful because of the quality and appeal of the game and having a revenue formula that works. That seems to be sound logic in all successful businesses. Produce something that people want that is attractive and high quality, then sell and market it in such a way that you make money.

Their revenue formula is a freemium model. The game is offered for free, then if players want additional aspects, they purchase them. Considering Clash of Clans has millions of players, that small revenue sum adds up. It is really an exchange of money for time. A player could build up those aspects on their own, but it would take considerable time, or the player could purchase them and jump right up to another level. It is an interesting way to build revenue and entice and satisfy your customers.

Clash of Clans offers a quality, attractive game that operates on the freemium revenue formula and is very successful. See if you can apply that to your brand.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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