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Microsoft Introduces Wearable Band For Fitness That’s Different
By: Cindy Wendland
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We keep hearing about the tech giants coming out with new products and many times in industries that we don’t expect. Microsoft was one of the later tech companies to introduce a wearable fitness product to the health industry. Each product has a point of differentiation. Microsoft is allowing their product to work across all platforms.

As a consumer, we want our product to work no matter where we go or what kind of equipment we have. Yet, companies like to keep us close as customers, so this doesn’t always work. Microsoft has said their fitness band will work with all major mobile operating systems and connect to social networks. That is a good thing for people who don’t want to be limited.

The market right now is flooded with wearable fitness products. Microsoft will need to raise awareness and build their brand. People believe Microsoft knows what it is doing in computing software. Do they believe they are also skilled in fitness software? The attributes being measured are relatively simple, so the functionality and ease of use will be big factors in determining which brands come out on top. Microsoft has deep enough pockets to make a big marketing splash. We will see how convincing their message will be.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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