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Google’s Entrée into Health and Cancer
By: Cindy Wendland
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Google is great. When you want to find out about something, you “Google” it. Google has made a name for themselves in developing an effective paid advertising model, in developing the most effective search engine, in developing a driverless car, and is now in the health arena with cancer.

Google’s Research Unit, Google X, is exploring all kinds of technology in the medical arena. Their latest announcement about cancer research involves combining disease-detecting nanoparticles, which would enter a patient's bloodstream via a swallowed pill, with a wrist-worn sensor. The idea is to identify slight changes in the person's biochemistry that could act as an early warning system.

This all sounds pretty high-tech and sci-fi-ish. In reality, there are a lot of ideas being generated and developed that are quite progressive. The trick is turning an idea into a substantive product. Google says they are not interested in marketing the product. They are inventing the technology and then will partner with other companies to provide the deliverable. That makes sense. Too often, companies enter into arenas for which they have no expertise. Google is sticking with their strength — technology development.

The more places Google has their name in the marketplace, the better for Google, their products, and their advertisers. For the general public, the more places Google and their Google X unit are involved, the better for us. We may see faster medical advances happen because Google got involved. We will be grateful for this when the condition affects us or our families. And now when we Google the latest medical advancements, Google will not only deliver the most relevant websites, Google may actually have developed the technology on the most relevant websites.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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