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Move Forward: A Trait for Everyone's Personal Brand
By: Emory Brown
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Life is always full of ups and downs for marketers. You spend days working on new business pitches. Sometimes you win big. Sometimes you lose big. You spend hours working on an ad campaign and you win big, but have to make changes via the client's request. Yet no matter what we win or lose in the marketplace, we have to move forward. 

When I first saw Obama's new campaign for his second run at the White House, I was thinking, "Move Forward?" "Move Forward?" But then it dawned on me. This is a powerful statement that Obama and Biden are making. They went through hell the first four years, fighting with everyone for everything they wanted to achieve, but they made it. They moved forward! We've seen this many times in brand history, from Apple's recent mishaps with the new iPhone 6 to the accusations of Nike operating sweatshops to Bill Clinton and Monica Lewinsky. Well, Bill may have gotten his “bump and grind" a little bit, but no matter the circumstances, you have to move forward. 

What would Civil Rights be like if Martin Luther King, Jr. didn't move forward? Would there be Apple computers today if Steve Jobs stopped moving forward after being kicked out of the company he started? What if Jackie Robinson threw in the towel after his first three games as the first African American to play? Would there be an America today if our forefathers gave up when times got rough? No. None of these great feats in history would have happened if these men didn't move forward. 

"Move forward" is more than just a campaign slogan created for Obama and Biden to re-take the White House. It's a call of empowerment for Americans everywhere. As they say, “When the going gets tough, the tough get going." Move forward, my friends. Create your moment of greatness in business and marketing history.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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