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Care.com Survey is a Great Brand Builder Tool
By: Cindy Wendland
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Finding quality childcare is a concern. We had a couple in our neighborhood who chose not to have children because they didn’t feel confident they would have quality childcare while they worked. If you are fortunate enough to have family nearby and they pitch in, count yourself very lucky. (In our case, the grandpa was an amazing resource and his time was the greatest gift we ever received.) If your family is not available to help or you choose a different route, Care.com wants to help you find that resource.

Care.com, with its simple tagline — We’re there for you — offers care for children, seniors, pets, and housekeeping. They list people with varying pay rates and experience levels. Their goal is to help you find great family care in three simple steps — post a job, narrow your list, hire more confidently.

Care.com also commissioned a “Tipping Point Survey”. They wanted to understand at what point a mom says she can’t take it anymore. The results were surprising to Care.com and can be seen here. The saddest statistic was that 1 in 4 moms cry alone about household-related stress at least once a week. Face it; we hold ourselves to high standards and high workloads.

The beauty of the survey is the unbiased information Care.com can use to support their marketing claims. It is also free press and brings the stress issue to the forefront again. People may identify with some of the survey results and feel a “me too” response, causing them to go to Care.com. Surveys are a great way to build your brand and have fresh data for marketing.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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