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Branding Driverless Cars
By: Cindy Wendland
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The Audi driverless car just topped 140 mph and beat the live driver around the track. That is impressive given the concern that the Google car was designed to drive 25 mph. Other auto makers are working on driverless versions of cars including Daimler, Volvo, Toyota, Tesla, and BMW, as are other tech firms including Google, Panasonic, and Autolive. This is going to get interesting.

The driverless car has a lot of potential. If you want to read a book to your toddler on the way to wherever you are going, the driverless car makes it possible. If you need to polish up your presentation before your appointment, now you can. Maybe you just want to enjoy the scenery or rush hour raises your blood pressure. Now you can leave the driving to someone or something else.

When making a car purchase, many buyers look at the quality and reliability of the manufacturer. Toyota, Lexus, and Honda are known for high-quality automobiles. Would you buy a car from Google or Panasonic? Do those companies have enough experience to create a quality automobile? Since so many companies are working on a driverless car, how will each company brand it differently? 

In the beginning, it will be keeping up with the Joneses to offer a driverless car. Tech firms will have to convince us that in addition to having the car drive safely, the car itself will last and perform as we expect cars to perform. Traditional car manufacturers have the opportunity to reinvent themselves with this new technology. They may be able to pick up new customers if they do the job well. How many of us will pick Google over Toyota? We might.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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