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An Author Advertises His Book on TV
By: Cindy Wendland
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When something works we tend to do it again and again. In 2011 James Patterson, the former ad agency creative director turned author, used TV advertising to promote two of his books. Just yesterday he was promoting another new book in the same manner. 

The TV ad featured Patterson holding up his new book, Burn, and saying a few words about it. Having not seen or else not remembered his commercials from years before, this seemed like such a thrill that the author would be making an appearance for his book. Normally you have to go to a bookstore and wait for hours in a long line. It seemed so personal and real.

The last book signing we attended was for Donald Driver’s book. It was at least a three-hour wait and then he was kind enough to shake our hand, look us in the eye, and ask us, “How are you?” It was thrilling. The TV ad for Patterson evoked a similar feeling. It seems like authors are this group of people that sit behind closed doors and the public sees them as mythical creatures. Seeing them at a book signing is bringing them out into the public for one brief moment, and then they go back to their other world.

When James Patterson came onto the TV and held up his book, it was just like when Donald shook our hand. It startled us and excited us. Apparently it also helped sell books, since it is three years later, and he is using the same strategy again. It must have worked then, and he is banking on it working now. It definitely got our attention.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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