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Nike’s Revamped Website Brings Impressive 70% Sales Jump
By: Cindy Wendland
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In the brick-and-mortar retail world, a store remodel will typically bring in a 30% sales increase. In the online world, Nike is leading the way in revamping their website and bringing in a 70% sales increase. This is interesting news to people that believe an online presence is all that is needed. Nike proved that spending money to improve your online presence brings a hefty return.

People are creatures of habit, and we become accustomed to things being in certain places and working certain ways. That’s why a store remodel shakes things up, as we see new merchandise and adjust our shopping habits accordingly. Nike’s revamped website is impressive. It is very functional and attractive. Their Nike ID site is also bringing in a lot of business with its customizable options.

Nike also credits their strong sales surge with their Nike Training Club app. This app is bringing in huge amounts of women shoppers with their selection of 100 full-body workouts. The combination of the successful app and the revamped website are very powerful, but Nike also has incredible athlete endorsements and recent World Cup advertising. It’s hard to break out which individual aspect contributed the most to the sales increase. Rather, it might be the combination of their entire digital marketing strategy that is the reason.

Suffice it to say that Nike continues to push and achieve stellar results in their product development and their digital media strategy. So keep fine-tuning and enhancing your website and aim for 70% too!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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