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How to Apply the Pope's Message to Your Brand
By: Cindy Wendland
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Pope Francis is the head of the Catholic Church. He is a contemporary pope. You can find him on Facebook and Twitter. His message is still true to Catholic teachings, but he is skilled at recognizing changing times and adapting to these changes. In September in an unusual break from tradition, he married 20 couples of all backgrounds, which may be interpreted as a change in the church.

What message does this ceremony of 20 marriages have for marketers and brand managers? This message is important, because an entity as steeped in tradition as the Catholic Church is showing others how to relate to people of today. The Catholic Church, like any good marketer, recognizes that you have to find people where they are and use the mediums of the day — so hats off to the Pope’s social media manager.

The message also communicates that the world of today is different than the world of yesterday. In the past, the Catholic Church did not marry people who already had children, who have been cohabitating, or who have previously been married unless the marriage was annulled. The Church still believes in traditional marriage, but they also recognize they need to adapt as social mores and sexual practices evolve. As a result, the Pope married 20 couples with backgrounds such as these.

If the Catholic Church is making such forward movements to reach people to spread their message of God’s love and mercy, consider what contemporary actions your company and brand can do to reach people today with your message.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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