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'Made to Matter' by Target Unites 17 Brands
By: Cindy Wendland
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In our hometown on the four corners of a busy highway intersection, you will find Kmart, Shopko, Hobby Lobby, and Target. It is a savers shopping paradise. Unless you are my father, who insists on price comparing at all four, you probably have your favorite. Target is hands-down our favorite mass merchandiser, and they reinforce that ranking with their new "Made to Matter — Selected by Target" line of 120 organic products.

We love Target for many reasons, and they continue to please us with their strategy. 97% of Target’s customer base already buys organic, so it make sense for Target to partner with 17 natural/organic companies and offer a special product line at Target. While Target may be looking to grab market share from Whole Foods, they will also be taking customers from other outlets.

Honestly, the challenge with going organic is that it is so darn expensive. While we try to pick and choose what we buy organic, the budget unfortunately doesn’t allow for everything to be natural. For a mass merchandiser to offer organic products seems a little bit of a contradiction — organic and cheap? The important point is accessibility. Target is making natural, organic, and sustainable brands more easily available and accessible to everyone.

"Made to Matter" is innovative, collaborative, and exciting. Once again Target hit the mark.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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