TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Using IBM Supercomputers to Determine Business Strategy
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Are you trying to analyze business data and determine a new strategy? Wouldn’t it be great to use a supercomputer to evaluate all the possibilities to determine the best approach? IBM is offering you that possibility through cloud-based Watson analytics.

Watson is a computer system capable of artificial intelligence. In 2011 it was tailored to answer questions on the quiz show Jeopardy and won. It had access to 200 million pages of content but was not connected to the Internet. Since then, IBM has worked to find more practical uses for the machine, such as helping to make decisions about cancer treatment at a U.S. hospital. Now they are offering Watson's capacity through Watson Analytics.

Simply put, Watson Analytics is meant to improve decisions. How wonderful to be able to evaluate so many possible variations and outcomes and then decide which route to take based on thorough data analysis. Watson Analytics makes it possible. IBM will also be able to gather more data on decision-making and business analysis. Watson should be able to get smarter and smarter. Businesses that can afford to use the analytics software may see a significant return on investment.

The concept sounds space age and techie. Having access to this enormous computing power is amazing. Can’t wait to see the case studies on it.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top