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Cultural Sensitivity and Instagram Accuracy
By: Cindy Wendland
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Our daughter’s go-to news source is Instagram. Any time she quotes a piece of information that she is certain is correct, we ask, “Did you find that on Instagram?” Then we take it with two grains of salt. Unfortunately, this is how African Americans and Hispanics feel about the news media according to a new study from the Media Insight Project. The two largest ethnic minorities don’t trust the news media to accurately portray the happenings in their communities.

The position of Chief Diversity Officer (CDO) didn’t exist more than 10 years ago. Recently, corporations created roles within their human resource departments to make sure they are diverse in employing and promoting ethnic minorities. The news media hasn’t seemed to catch up, or if they do have a CDO, the diversity is not trickling down into the slant and coverage of events.

Again we speak of trust in a brand. If there is no trust, consumers won’t continue to buy a brand over time or won’t continue to watch a news channel. What is considered newsworthy is determined by the owners, producers and editors. If that group of people is not culturally sensitive, the news won’t be either. 

The news media needs to put some time into building brand trust and ensuring they offer diverse coverage. Otherwise we may all view them as some questionable statistic posted on Instagram.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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