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Smartphones & Smartwatches: Apple’s Branding The Future
By: Emory Brown
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Revolution and evolution have been the ideals of Apple since the beginning. These very ideals have driven the teams at Apple to create some the world’s finest technology, which has shaped and changed culture. As we know, with each generation of innovation, Apple gets better and better. Now they are moving — from pods, pads, TVs, and phones into smartwatches.

When you think back to all the characters we’ve seen in movies, like James Bond and the classic television show's superhero Maxwell Smart, they had watches that can work wonders. From explosives to listening devices to lasers, the smartwatch kicked ass and took names when a spy guy was in need.
 
Moreover, Apple has taken the idea of a smartwatch and made it hardcore “Apple.” They call it the Apple Watch. Being that Apple has always been about personalization, the watch is available in three stylist categories: “Watch,” “Sports,” and “Edition.”
 
I know you’re thinking, “Those are the names of the categories!” I was thinking the same thing. Yet we must remember that there is a simplicity that goes along with Apple’s design that makes us all go “wow!”
 
The watches are beautifully designed. You can text, monitor your health, and even let a cutie your macking on verify that your heart skips a beat when she comes around. You can link your other Mac devices to your Watch for seamless communications. This is just the first generation, so it’s only the beginning. 

Coming to a store near you in 2015, Apple has created another dream brand within its storehouse of dream brands that are paving the future.  


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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