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South Korea Restaurant Says Goodbye to Dog and Embraces BBQ
By: Cindy Wendland
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A strong brand will be culturally sensitive. A strong brand will pay attention to generational preferences. A strong brand will change as the market changes. In Korea, eating dog meat was a cultural delicacy. Now a popular South Korean restaurant, Daegyo, will change from serving dog meat dishes and reopen as a Korean beef barbecue diner. How times have changed.

Traveling the world will open up new food dishes to your palate that may range from alligator to grasshopper to snakes to dog meat. We recognize that people of these regions have different customs and traditions and good marketers respect and embrace that. Good marketers also embrace changing times and the different tastes and preferences of younger customers.

Daegyo restaurant offered boshintang or dog stew as well as other dishes where the owner replaced beef with dog meat. The older generation was accustomed to this and liked it. Young South Koreans grew up watching TV shows about raising puppies and other pets, so they are not willing to support this tradition. Nonghyup Economic Research says one in five South Korean households have either a pet dog or cat. So times have also changed in how South Koreans view these animals.

There are many issues involved in changing from dog meat to other meat, but it seems the smart restaurant owners are willing to let go of the past and embrace the BBQ of the future. Hope your brand does the same.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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