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Innovate Your Brand
By: Cindy Wendland
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SAP is a powerful software and service provider of business applications. Vivek Bapat, Global Vice President, Portfolio & Strategic Marketing of SAP, highlights six ideas to transform your business with disruption innovation.

We all try to innovate our brands because people get bored and want the new and improved; we want to maintain customer loyalty; and we want to excite our customers. Bapat with SAP says that the best innovators adopt a certain mindset and challenge the status quo. He says the best innovators know that transformational change is really about solving an existing problem in a dramatically better way, or framing a previously unknown problem and inventing a new solution. This type of thinking has created exciting new products and companies such as Under Armour, NEST Labs, and Snapchat.

Senior execs believe that increasing top-line revenues through innovation is essential to success in their industry. Sometimes these innovations happen by accident and sometimes on purpose through customer input or just really creative people.

Taking it to a brand level, reframing your product to identify new uses, is a fresh way of looking at your brand. We often reframe situations, but how often do we reframe a product or service? It might help us create a paradigm shift and by definition change our approach or underlying assumptions about how our product or service might be used. If we took our product and looked at it as if we had no idea how it was used, would we be able to come up with new uses or new markets or new enhancements?

The more you can look at your brand with a fresh perspective and an innovative mindset, the better the chances you will suddenly see new opportunity.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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