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Capitalize on Wojcicki’s YouTube with GoPro
By: Cindy Wendland
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YouTube has a new management style with Susan Wojcicki at the helm. Wojcicki plans to hugely promote a select group of brand-ready YouTube stars — those with millions of subscribers. One of those stars, Bethany Mota, started uploading video to YouTube when she was 13. Companies should have YouTube videos as part of their marketing strategy. To build your brand on YouTube, what video equipment is best?

One YouTube star recommends the Canon T3i DSLR for HD videos. Other bloggers say it is all about the lighting. For those showing action footage, one of the best to use is the GoPro Hero. You can strap it to your body or your head and film while you are in action. You can film underwater. It is wi-fi enabled, so you can watch it on your phone as the action filming is taking place.

According to GoPro, video is uploaded to Facebook or YouTube and tagged as GoPro footage every minute. The GoPro makes it easy to upload the video, then GoPro uses that content to help sell more GoPros. GoPro can help companies or individuals build content to try to become those YouTube stars. GoPro is fortunate that their customers then help them tell their story and sell more product.

A few lessons are to be learned from this. Pay attention to social media and watch what Wojcicki will do with YouTube — she’s brilliant with branding and advertising. Create content promoting your product, service, or individual and share it on Facebook and YouTube to build your brand. Finally, share the story of how your customers use your product to tell your story and share that, too.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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