TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Beef Industry is Facing a Formidable Opponent
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Beef lobbyists are used to exerting influence to prevent meat safety initiatives from becoming legislation. Two companies spending the most on lobbying efforts are Tyson Foods and McDonald's. Their efforts may need to change now that the Lone Star tick is here.

The Lone Star tick comes from Texas and is responsible for biting people and then causing beef allergies. It is unusual, according to allergists, that eating a burger or a steak could land people in the hospital with severe allergic reactions, but it is happening across the country as the tick spreads. It has happened in Long Island, Nashville, and cities in Virginia, as the tick is generally found in the southern and eastern parts of the U.S.

The bite is responsible for people developing beef allergies that can be severe. Allergists don’t know if the allergy is lifelong, but they do know that additional tick bites bring it back. People who have experienced the allergic reaction swear off beef to avoid any chance of it recurring.

What is the beef industry to do? Don’t be surprised if the beef industry starts to team up with some environmental group to eradicate the Lone Star tick. Claims may be made that it is safer for the herds to have these ticks eliminated, but it really affects the people who pay to eat the beef. The beef lobbyists are up against an opponent that takes down their customer with one bite. They will be working to eliminate that little tick. Just wait and see.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top