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Using a Blog to Build Everything
By: Cindy Wendland
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Guy Kawasaki has our attention. We follow him on Twitter and find his information pertinent and educational. An article today titled “5 Tips to Make Your Brand Pop” made us click through. The article wasn’t earth shattering, but good. Then we realized the whole blog was promoting Canva, an online graphic design tool.

 The blog drew us in, and the information and ads kept us interested. Mr. Kawasaki is listed as the chief evangelist of Canva, and was also a chief evangelist of Apple. His name and recommendations carry weight, so we investigated further.

The Canva online graphics tool is new and was built by entrepreneurs and former Google engineers. The examples make it look so simple, and perhaps it is. The website allows you to apply for the button. This button allows you to select your final use — a Facebook post, leaderboard ad, blog title, and more. The concept is appealing to people who are not Photoshop-trained.

The company is hiring and is using the blog not only to generate interest for the product but also to build staff for the company. That is an interesting method. Blogs have a wide range of purposes, from demonstrating expertise to engaging with an audience to gaining leads. Kawasaki is using these blogs for all of these purposes and then some. It’s a great way to generate interest and gain feedback.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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