TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Are You Lucky to Have a Dick’s Sporting Goods In Your City?
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
At family gatherings we talk about the great shopping at Dick’s Sporting Goods — a well-merchandised store with a huge selection of product. Occasionally, we take a trip just to go there because it is fun. And we usually buy something.

Dick’s has three store prototypes they use based on market characteristics. They have traditional 50,000 sq. ft. single-level stores, 35,000 sq. ft. smaller market stores, and 80,000 sq. ft. two-level stores. The company's merchandising strategy emphasizes vendor relationships, exclusive product, and high-growth categories such as Youth and Women's. Dick’s also continually remodels existing stores to keep them fresh and productive. Their remodels and growth categories may be what makes Dick’s an exciting family destination. 

The products are well represented, and the pricing is good. They usually have what you want and more. Dick’s strategy focuses on offering the finest quality products at competitive prices, backed by the best service anywhere, combined with a real passion for sports. It’s hard to put a finger on it, but it just feels different at Dick’s. If there was a Dick’s close to us, we would definitely go there over other options. We are excited for their store expansion and look forward to having one closer to us.

Quality, good prices, great service, and sports passion make Dick’s a great place to shop. If you can’t physically go to a location, shop them online. But nothing is better than strolling the aisles of Dick’s.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top