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Can You Build Your Brand With Tattoos?
By: Cindy Wendland
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Tattoos used to be primarily for bikers and people in the service. Tattoos became more acceptable and mainstream, and now teenagers to businesspeople have them. Can you promote and build your brand with tattoos on your customers?

To go so far as to put a brand tattoo on a person’s body is to show very high emotional commitment. Anytime Fitness reimburses customers $100 if they get a company logo tattooed on their body. Tough Mudder sees a lot of its participants getting their logo tattooed. Can it work for other companies and brands?

Should you get the Golden Arches on your forearm? What about Mario and Luigi on your ankle or Snap, Crackle, and Pop on your shoulders? Huffington Post says people get tattoos for many reasons: for attention, self-expression, artistic freedom, rebellion, a visual display of a personal narrative, reminders of spiritual/cultural traditions, sexual motivation, addiction, identification with a group or even drunken impulsiveness. For those who tattooed the Anytime Fitness or Tough Mudder logo on their body, it was about celebrating an accomplishment. Every day, the tattoo will remind them of the achievement.

If your brand involves accomplishment, such as Jenny Craig weight loss, the tattoo can be meaningful and help the brand. There will be a sense of community in getting the logo tattoo. It just needs to mean something.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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