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Could New 'Added Sugars' Label Change the Food Industry?
By: Cindy Wendland
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Nutrition labels on products have not been in existence for very long. In 1990, the label was mandated for most food products under the provisions of the 1990 Nutrition Labeling and Education Act (NLEA). Since that time, the FDA added Trans Fats under Total Fats, and trans fats nearly disappeared in foods. Now the FDA is proposing changes to the labeling under Total Carbs and adding Added Sugars. This is causing an uproar among the “sugar” people.

A friend recently reminded us that wars were fought and territories conquered over sugar. Sugar cane fed into our sweet-tooth tendencies. We have always loved sugar and manufacturers add sugar to sweeten things up. You would be surprised of all the places you find added sugar!

If you live a holistic lifestyle, chances are you may have had to eliminate sugar from your diet for a time period. Have you looked at food labels to see what all contains sugar? It is mind-boggling. Forget about eating breads of any kind, as they have added sugar. Forget cereals, forget prepackaged foods. Products with the fewest ingredients are the best and healthiest. In our search for a snack, we scoured salsas and found almost all contained added sugar, except for Tostitos. We now are brand loyal knowing we don’t have to check the label on that product.

Have you heard that whatever you measure you improve? And, whatever you measure and report, you improve exponentially? It’s the same with added sugar and why all the sugar companies are running scared. They saw it happen with trans fats, and they see it coming with sugar. Their products and sales are in danger.

If you review the history of food and drug law, you will find some pretty interesting things. In 1912, a product unlabeled but laced with morphine caused deaths; therefore, regulation came onto the scene. In 1914, they were fighting about nitrate residues in flour. There are examples of horrible things in our foods and medicines throughout the years. The additives today have changed or have gotten more sophisticated, but the danger is still there. Food products with many, many ingredients and added sugar are just not healthy. If we begin to measure added sugar, we will see a change and a healthier one. Bring it on!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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