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Google's Car Makes iRobots Seem Normal
By: Cindy Wendland
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Our neighbor had a robot that mowed his lawn. It was a round little “thing” that moved around the yard cutting grass. We thought it was kind of weird. Another neighbor had an in-ground pool. They had a robot that cleaned the pool. They named it Oscar. We thought it was cool. iRobot has a robot, Looj, that cleans your gutters. After nearly falling off the roof cleaning the gutters, we think it is a lifesaver. iRobot even has a telemedicine robot that connects physicians with patients around the world (recall the telemedicine blog from the other day).

iRobot is dedicated to sending robots to places that are too dull, dirty, or dangerous for people. Several of the founders at iRobot worked on the NASA Mars Pathfinder mission, so they bring knowledge and expertise about building robots that can handle the most difficult terrain and environment. Our yards, pools, and gutters may not be the most difficult terrain, but they can be challenging, so having a robot do the work can save time and energy.

The military uses robots to clear land and water of mines. The algorithms used by these robots were incorporated into the iRobot Roomba vacuum-cleaning robot so that it covers a large area with maximum efficiency. That really says a lot about the Roomba vacuum. Basically, if the technology can find and clear land and water mines, it should be able to find and suck up dirt on our floors.

iRobot is doing more advertising now with the slogan, ”iRobot do you.” With people thinking about the driverless car from Google, iRobot products don’t seem a stretch any longer.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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