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Branding a Month with Health Awareness
By: Cindy Wendland
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Can a month be a brand? Or can a brand claim a month? How about a year? Companies celebrate anniversaries, such as Harley-Davidson did with their 110th Anniversary last year. For an entire year, Harley took the opportunity to throw a party, issue press releases, sell new merchandise, and connect with their customers. Many nonprofits also seek to raise awareness by promoting health awareness each month.

One of the health awareness focuses for June is Men’s Health Month. One nonprofit organization, Men’s Health Network, puts a lot of effort into promotion in the month of June. This month makes sense, since Father’s Day falls in the middle of the month. Men’s Health Network works to reach men, boys, and their families where they live, work, play, and pray with health prevention messages and tools, screening programs, educational materials, advocacy opportunities, and patient navigation.

Men do need to focus on their health since it has such an impact on the health of their families. Unfortunately there are so many good causes and issues that more than one health awareness is highlighted each month. This tends to dilute the strength of the message as many issues compete with each other. For June in addition to Men’s Health Month, it is also Fireworks Safety Month, Cataract Awareness Month, National Safety Month and a few more. All the stories should be told and taken to heart. Sometimes it is just hard to share the spotlight. So in honor of fathers, focus on June being about men’s health and doing your part to assist in the branding.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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