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Telemedicine is a Differentiation Life-Saver
By: Cindy Wendland
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If you live in a big city, you most likely have access to quality health care. If you live in a small town or remote area, that access used to be lacking. With telemedicine gaining acceptance, partly from young doctors embracing the technology, patients are able to receive quality care without costly transportation costs.

In Oregon, an eight-year-old boy is hit harder than the rest of his family with influenza. After treatment, he continues to get worse. Rather than have him transported to a larger hospital facility in Portland, doctors in the small town used a two-way video system called telemedicine to talk with pediatric critical care specialists. The specialists confirmed the small town doctor’s approach, offered some suggestions, and provided confidence in the treatment.

In South Dakota, a man is saved in a farming accident. The doctor at the clinic in small town Wagner connected by video to doctors in Sioux Falls, who talked him through the steps to stop the bleeding and drain the blood collecting in the man.

For University Hospitals that are the specialists connecting to rural clinics and hospitals, telemedicine is a great differentiator. For the patients and medical staff on the receiving end, it has been shown to be a life-saver. Another great use of technology.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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