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Try to Solve World Problem and Win $17 Million
By: Cindy Wendland
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Britain is offering $17 million to the person who can solve one of the world’s greatest problems. The British public will choose from among six world issues and then the contest will be to solve the problem while providing economic benefit to Britain. The world issues to be voted upon include: reversing paralysis, overcoming antibiotic resistance, improving the lives of people with dementia, providing food and clean water for all, and ensuring air travel is not environmentally harmful.

We are motivated by contest challenges and money, it would seem. This contest is called the Longitude Prize, which is inspired by a contest in 1714 where an accurate timekeeper at sea was developed. Other contests have been used to create momentum in areas where industry was stuck. The organizers hope that by putting the issue out to the world at large, there will be a significant breakthrough and that the prize will spark public curiosity and stimulate innovation.

This is an interesting way to stimulate the British economy, but worthwhile nonetheless. The efforts put into promoting the contest elevate the image of Britain as a technology leader and catalyst for solving world issues. They will also be seen as an innovator due to offering this contest. The world issues they chose are interesting in themselves, but the outcomes will be the most memorable.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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