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Does Your Company Have Enough Creativity to Stay on Top?
By: Cindy Wendland
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FASTCOMPANY just released their list of the 100 Most Creative People in Business. The article is fascinating in the people and companies that are profiled. Each is worthy of a discussion in itself. This blog started out to be on Nest, the home automation company acquired by Google for billions. Then it was going to be on BrightFarms, the supermarket rooftop greenhouse company. The diversity of companies and ideas brought the discussion back to the topic of creativity.

It is said that coming up with ideas is imagination and executing ideas is creativity. Companies looking to innovate need to offer creative solutions to solve problems or fill needs. Today’s savvy, fast-moving consumer wants efficiency and innovation. Where do those ideas come from? Sometimes they come from customer input. Many times they come from creative talent within the company. How do companies maintain and stimulate creativity?

There are some people who are naturally creative and display it often. Others have moments of brilliance. Some need nurturing. Some may need a change of scenery. Some people find their most creative moments 30,000 feet in the air. Airplane rides have for some reason provided creative juice.

One of the most creative business people, Steve Jobs, believed that creativity is about connecting the dots and seeing possibilities because of thoughtfulness and broad experience. A manager once limited the growth of an employee, claiming they didn’t have enough life experience. What all this says to companies is to continue to nurture employees to get involved in things outside of work, travel, volunteer, read, and stay connected. Leave the office, live life, and come back to work motivated, energized, and creative.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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