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Lucha Vavoom's Marketing for Cinco de Mayo
By: Cindy Wendland
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Happy Cinco de Mayo! Many will celebrate today just because. The real reason behind Cinco de Mayo is to commemorate the Mexican Army's 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. Another reason Mexico is on our minds lately is because of a smash show hitting LA and traveling worldwide called Lucha Vavoom. It put on a Cinco de Mayo spectacular in Chicago this past weekend.

Lucha Vavoom is Mexican masked wrestling + burlesque + comedy. To sum it up, it’s crazy and people love it! People may remember Hulk Hogan and other famous wrestlers such as The Crusher, the Flying Gagne Brothers, and the Rock. Lucha Vavoom incorporates lucha libre wrestling with other forms of entertainment. Their top performer is a transvestite who enters in full sparkled garb and swan-dives three stories to pin his opponent on the concrete. Turns out while he may be crazy in his act, he supposedly is a great athlete.

The other performances involve exciting, unique acts with scantily clad women. Shows have sold out in LA and other cities. Because of the background of circus-style performers or foreign country influences, Lucha Vavoom seems less offensive and more entertaining. They have captured the attention of audiences looking for high-energy, high-shock entertainment that brings a laugh. Lucha Vavoom is unique entertainment worth a look.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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