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Partnering With a Pro Can Improve Your Customers' Experience: Lowe's and Porch.com
By: Emory Brown
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As a home improvement guy or gal, you know there’s a love that exists when you envision remodeling your kitchen, adding a deck to your backyard, or even building your kids a tree house. Working with your hands or working with others to help those dreams come true is priceless.
 
Yet, in some cases, it is hard to find the contractors and expertise one needs to complete the dream projects for your home. Yes, it’s true that some retailers such as Menards and Home Depot offer classes to help customers realize some of the their home improvement dreams, but sometimes many customers’ visions for home front excellence never come to fruition because they simply aren’t the DIY types. They leave the stores disappointed.
 
Well, my brothers and sisters in home improvement, those days are over…Lowe’s and Porch.com are working together to help you build your dreams. 

Porch.com has become the in-store resource to help homeowners evaluate and locate the right home improvement professionals for almost any project outside of Lowe’s current installations services. Call Tim The Tool Man and tell him his number is up. Tell Bob Vila, “Hasta la Vista, Baby!”
 
The partnership Lowe’s has with Porch.com is part of the brand’s technology initiative to help enhance their brand's customer service experience and build value that extends beyond the in-store experience. They are already ahead of the curve as it relates to many of their competitors, whose in-store experts aren’t as savvy in offering advice for home improvement projects. Lowe’s employees have been armed with iPhones to help answer questions, view how-to videos, and also locate products in the store more efficiently. Porch.com is the new tech layer that helps customers get in contact with home improvement professionals locally and nationally to get the aid and assistance they need, from routine maintenance to expert advice on projects. This was a service that Lowe’s couldn’t provide to its customers until Porch.com.

Now in 1,700 stores nationwide, Porch.com is the official resource for finding home improvement professionals. Plus, it also serves as a catalyst to help local home improvement businesses. They can sign up at Porch.com and create a profile, which gives them instant promotion to customers in the Lowe’s network. This is the ultimate win-win. Lowe’s is servicing two of their consumers at once; the homeowner and the home improvement professional. Lowe’s goal is to reach over 60 million consumers nationwide, and partnering with Porch.com is the best way to make their dream project come true.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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