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Miracle Therapy is a Diversion for an Embarrassing Situation
By: Cindy Wendland
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Ever walked out of a public bathroom with toilet paper stuck to your leg, hanging from your nylons, or even worse, your dress tucked into your underwear? Well, now if you use Infusium 23’s new Miracle Therapy product, your hair will look so fabulous no one will ever notice!

Miracle Therapy “captures the healing benefits of moringa oil to redefine, rebuild and strengthen even the most damaged hair.” Most of us are familiar with vegetable oil, olive oil, grapeseed oil, and tea tree oil, but moringa oil? Turns out moringa oil is not new, but for centuries has been declared a miracle oil. In ancient Rome, Greece, and Egypt it was used in making perfume and to protect the skin. It is used for hair oils because it has great moisturizing, cleansing, and emollient properties and absorbs and retains scents.

The moringa tree is called the "Miracle Tree" and "Tree of Life" because of its many benefits and uses. The tree is native to India and countries in the Himalayan region. It is used in ayurvedic medicine, and cuisine in India. The tree is now being cultivated in Thailand, the Philippines, and Africa. It is drought-resistant and in Nigeria it is called the tree “which grows crazily." It’s also crazy how good this stuff is. The oil itself has a high concentration of behenic acid, a fatty acid. It has a shelf life of five years due to antioxidants that act as natural preservatives. It is also high in palmitoleic, oleic, and linoleic acids, moisturizing fatty acids, and vitamins A and C. Makes you wonder if you should put it all over your body as well as your hair.

The ingredient clearly drives the product name of Miracle Therapy. Once you know how fabulous moringa oil is, it would only seem natural that Infusium’s new product would be fabulous too. The commercials use “cheeky” humor to drive home the message that beautiful hair can really divert attention from other situations. It’s a fitting approach to the light topic of hair.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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