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The Product of the Two Most Powerful Brands in the World
By: Cindy Wendland
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FastCompany describes Chelsea Clinton as the product of two of the most powerful brands in the world. That’s not a warm and fuzzy way to describe her, yet it is accurate. Imagine being the child of a President and of a powerful Secretary. What are your job options? You have incredible opportunities opened to you, and it would be a shame to turn those down. Chelsea is embracing her family business and jumping onboard after ten years of trying other avenues. She’s been referred to as political royalty.

In the FastCompany interview, Chelsea admits not wanting to grow up and follow in her parents’ footsteps. She has tried to care about other things than what her parents found important, but in the end is drawn to the same passions and need to contribute and give back. The environment in which one is raised has a profound impact on who we become.

In the end, her grandmother’s saying of “To whom much is given, much is expected” sounds so much like “With great power comes great responsibility." Many people don’t have the opportunity to be heard and make a difference on such a high level. For those who do, it is welcome to see it embraced. Chelsea will serve as an inspiration for girls in the future.

Just yesterday the Clinton Foundation hosted a conversation moderated by America Ferrara. It is called Girls: No Ceilings Conversation Series. It’s about bringing together partner organizations to evaluate and share the progress have made in the last 20 years and evaluate the data to make a difference.

A comment from people following the conversation sums it up nicely. “Keeping out of the 'approval trap’ is one of the most insidious and difficult gender challenges every woman/girl faces. We struggle with the desired images, expectations, qualities, behavior. Hilary gets a special salute for being a 'pantsuit aficionado’! If you are comfortable in your own skin and wear what you like regardless of what's trendy then you are more hip and have true confidence!”

The Clintons have always been powerful brands and forces to be contended with. Now Chelsea is building her own brand within the family structure. She will be a gift to future generations with this Girls series and other initiatives.

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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