TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Product You'll Like More Than Music
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Gain flings were recently introduced as a simple, more effective way to clean your clothes. Just toss a single-use Gain fling into your washing machine to have your clothes come out clean and fresh.

The short, joyful commercial captured our attention with its enthusiastic choir. P&G commissioned a study and found that the scent of Gain flings gives people more joy than listening to their favorite music. That’s astonishing. The commercials show the choir being overly joyful, and the message is that you will feel more joy due to the scent of Gain flings. They were spot-on with the emotion of the commercial. It spills out joy everywhere. They claim it is “music to the nose."

Gain is a 3-in-1 product. It includes Gain laundry detergent, OxiClean, and Febreze. If you don’t smell good after all these fragrances cover you, it might not be the clothes. There are some people who can’t tolerate fragrances, so all these additional scents sitting on top of your body all day will not be good. For those that don’t mind and even like it, apparently the Gainiacs — those who love Gain — feel there is nothing better.

It just seems a little over the top to find more joy in your laundry detergent than listening to music. And it seems overly excessive to commission a study to measure this, but then P&G has the money and apparently overly loyal customers if 97% of those surveyed said they would buy Gain. In our house we are as fragrance-free as possible. We’ll just turn the music up louder for enjoyment!                        


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top