TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Does Your Logo Mean Anything?
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Your logo is the symbol of your company. It derives its meaning from the association it takes to your company or product. Many good logos also have hidden meaning in the negative space. Some logos have such rich meaning and heritage in their background. Others are simply designed to be bold, masculine, or girly.

Some feel the purpose of a logo is to tell a good story. However, many of those stories have turned out to be urban myths as efforts to confirm them have not succeeded. Sometimes the design is done for scalability, yet people find meaning in it. The Apple logo has a bite out of it so that when scaled, it doesn’t look like a cherry. Some have said it represents knowledge from the Garden of Eden. Others have said it is a tribute to Alan Turing, a man who contributed greatly to the modern-day computer but took a bite out of a cyanide-laced apple. Neither of these myths is true.

Other times designers get so emotionally attached to the design that a “bad” logo makes it to the street and looks sexually explicit. Sometimes the symbolism of the logo carries an unexpected connotation — such as a rainbow for a company that is not LGBT. Oops.

Social media logos took logos to a different level because they had to be distinct, yet recognizable, in a very small format. Social media logos have very high brand recognition. There are no hidden meanings, no rich cultural background; only highly recognizable logos.

If your logo can be scalable and recognizable at any size and tell a powerful story within the image, you have accomplished what a logo is supposed to do.

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top