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Nasty Gal is a Living, Breathing Brand
By: Cindy Wendland
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Looking for vintage clothing, shoes and accessories with a lot of attitude? NastyGal.com is for you. This is definitely not a conservative mother’s closet of clothes. These clothes are sexy, hot, and daring — dashed with vintage looks.

Sophia Amoruso started an eBay store selling vintage clothes and learned everything firsthand about selling online. The site became Nastygal.com and has over 1M Facebook fans and over $100M in sales. Their focus is edgy, retro-inspired clothing for young, fashion-forward girls. Browsing the site you will find colorful, funky clothing. Oh to be young again and have places to actually wear some of these clothes. Most of it would be distracting for our freelancer meetings at Starbucks. For the demographic it targets, however, girls are excited to find the affordable fashion Nasty Gal offers.

Amoruso listens to her customers and tailors her offerings to help them feel a part of the brand. Young women in our society do not have many examples of the great American dream in their generation. The fact that Amoruso had not education or training and built her business from nothing reinvigorates young women’s dreams. This young generation loves to buy from someone they believe in, someone “like them”.

Her book, #GIRLBOSS , detailing her rise to success, is due out in May. She writes, “A #GIRLBOSS is in charge of her own life. She gets what she wants because she works for it.” Many business owners looking to hire 20-somethings feel most of them have no work ethic. Amoruso celebrates working hard and building her success. Her story helped her build her customer base, and her brand and book will help attract even more girls to both shop and go for their own American dream.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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