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SolarCity is Coming to a Best Buy Near You
By: Emory Brown
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Solar-powered calculators used to fascinate me when I was a child. Place them in the sun and homework time is on!
 
Since then, we have witnessed the power of solar soar to new heights, from solar-powered cars to solar energy being harnessed by the International Space Station to SolarCity, a company whose goal is to change the way that American energy consumers are getting their daily supply of power. 

SolarCity was started in 2006 by Lydon Rive and the company to date has over 68,000 customers ranging from everyday families to major corporations and not-for-profits. SolarCity is taking the “Green Movement” to new heights. As its solar panel system begins to adorn rooftops, it is becoming a part of American residential culture. People are looking to become part of a movement in which they can produce clean and affordable energy, which saves them tons on their utility bills while also saving the environment. SolarCity’s deal is so sweet that its customers can give power they aren’t using to their neighbors to encourage more clean energy production. 

After making a sound footprint in 14 states, SolarCity is ready to move into more markets to spread the good news of going “Solar” by partnering with Best Buy, one of America’s favorite tech and entertainment retailers. This unique partnership will place SolarCity in 60 stores in California, Hawaii, Arizona, New York, and Oregon. Best Buy and SolarCity believe this is partnership made in heaven because everything sold at Best Buy requires energy and Best Buy is an ideal place to engage consumers in this conversation; many of the products they buy are for use at home. 
 
Ingenious, I might add! Plus, Best Buy gets a cut of the sales as SolarCity reps keep moving America in the direction of sustainable and reproducible green energy.


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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