TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Buffalo Wild Wings Tweaks Their Marketing Mix to Get You to Stay Longer
By: Cindy Wendland
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Buffalo Wild Wings is high-intensity dining for sports-minded people. TV monitors showing games and sports broadcasts are viewable from every seat. Trivia and games are available for entertainment. Now BW3 will offer its guests Samsung Galaxy tablets with loads of additional things to do at their table.

Buffalo Wild Wings serves food. They also serve entertainment and sports. Their newest partnership with NTN Buzztime brings the BEOND entertainment platform to the table. Restaurant-goers will be able to order food, request a specific TV channel or song, pay their bill, play games like trivia and poker, and even set up a Blazin' Wing Challenge.

If you are looking for a relaxing dinner, BW3 is not the place for you. If you are looking for a fun hangout with friends over food, then you are at the right place. BW3 is all about using technology to allow you to entertain yourself at your table and have a fun experience.

The idea is that people will be more engaged, stay at the restaurant longer, and spend more money if they have more entertainment at their table. The more fun they have, the greater the chance they will come back. At BW3, using your electronic device at the table is acceptable, even encouraged!


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top