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Purina Pro Plan Promotes Extreme Dog Dreams
By: Cindy Wendland
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Purina Pro Plan has developed a commercial where dogs dream of extreme fetch games with big woods and a humungous stick. Purina Pro Plan wants owners to know that if their dog can dream it, Purina Pro Plan can help him achieve it.

In this time of extreme sports and reality TV for humans, Purina Pro Plan is offering similar options to dogs. They have a P5 training app to help dogs and their owners with easy and effective training. For those ultimate pet owners, Purina Pro Plan offers dog sports bars. Now when you sit down to refuel after exercise, you can open a snack bar for your dog as well.

Many companies are realizing that consumers are much more loyal to brands that support volunteer or charity efforts for good causes. Purina Pro Plan is affiliated with Rally to Rescue. This is a network of over 500 small rescue organizations that place homeless pets with loving families.

These aspects of their branding are very appealing and admirable, not to mention brilliant — dog sports bars! A lot of money and expertise goes into marketing and branding these products, and in most business schools, they would probably receive superior marks. The downfall for the brand is in the nutrient value of the food. After all, they are selling food and sustenance for animals.

For the people interested in an unbiased evaluation, this brand receives only 2.5 stars out of 5 in nutrient value based on reviews from Dogfoodadvisor. Humans have learned that additives, dyes, and unnatural ingredients are unhealthy. Since dogs are considered an extension of the family, pet owners expect the food they serve their pets to be as healthy and nutritious as the food they eat. If you investigate it thoroughly, you will find this brand is not healthy or nutritious. The recommendation is that if we wouldn’t eat it, we shouldn’t feed it.

The Purina Pro Plan brand offers a dog food for people who want to treat their pet like a member of the family, and feel good about the company. They deliver in those two areas. The brand needs to ramp it up in order to make the food really healthy for pets. Maybe that is what dogs' extreme dreams are really about.


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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