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Universal Solves the Phone Addiction Problem
By: Cindy Wendland
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Family vacations create memories. Family vacations are the highlights of many people’s years. Family vacations are special times together, except...when the children are glued to their phones.

Have you taken a scan at family gatherings and noticed that 90% of the people are looking down at their smartphones doing something? Universal Orlando highlights this increasing phone addiction problem in our families with their latest commercial. It seems we are less connected with our presence and emotions than with social media.

Ask any parent what they wish to have more of and the answer would be time with their children, quality time. Universal Orlando believes they can deliver that wish. Their commercial highlights a family walking through the park, snapping pictures with park heroes and enjoying rollercoasters. Each time the father looks at the teenage daughter, her eyes are down looking at her phone. Persistently the father continues to hope the daughter is enjoying the vacation. Finally she messages him from her phone that it is the best vacation ever. Those are the best words a parent can hear.

Universal Orlando believes their theme park will appeal to teenagers. Taking the whole family to Universal Orlando will then be “the vacation you’ve been looking for.”


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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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